Go Beyond the Challenge!

When I have a tough problem, my go-to for advice is often one of our corporate partners. For years, association leaders viewed their industry counterparts as more like distant cousins than family. Today we are beginning to understand that the companies we look to for sponsorship or service have another significant offering—They are an invaluable source of knowledge and information.

.orgCommunity’s Solutions Day event revolves around that idea. The theme, Go Beyond the Challenge! highlights the reasoning that in the digital environment,solving problems isn’t good enough. Leaders need to see further. Building engagement, enthusiasm, and revenue must be the core of every strategy. Ninety percent of that success is connecting with the right people.

In the digital world leaders need to see further.

Solutions Day introduces experts who can help. The event features the association industry’s most resourceful providers of the knowledge, products, and services professionals need to compete and stay ahead of technology. 

From strategy to video, websites, events, and data analytics, our presenters have pitch-perfect recommendations for delivering experiences that will open new markets and offer current members fresh perspectives on your brand. 

Meet experts who study the business landscape and are ready with answers to questions like these— 

How can we generate more non-dues revenue?

Who isn’t looking for better ways to find non-dues solutions that put the icing on the cake and ramp our programs and initiatives up a notch? Teri Carden, CEO and Founder at 100Reviews and ReviewMyAMS, is going to tell you how it’s done in 2021. She’s offering Five New Ideas that aren’t Your Grandma’s Non-Dues Revenue. Teri describes herself as an association junkie and self-proclaimed girl geek in normal girl’s clothing. Her company, ReviewMyAMS.com, is a trusted site for executives to provide end-user reviews of their association management systems.

We need to re-engage with our sponsors. What strategies will bring them back?

The corporate world has been reevaluating its association relationships for some time. Greg Guenther, Director of Member Services and Public Events at the Manitoba Dental Association and Doug Coombs, Director of Client Solutions at WorkerBee.TV will explain how MDA increased its sponsor and member value by using video and thinking BIG. 

Our LMS isn’t getting traction. What’s wrong? 

If your learning management system isn’t living up to expectations, it could be because members are searching too hard for the content they need. Help your audience discover the wealth of information in your online platforms. Thomas Wong, President 360 Factor is eager to explain how you can shine a light on your content to reveal gems your members will love to find.

Are we making the most out of our technology platforms?

Professional development is job one for associations, and it pays to be good stewards of information. But eLearning is about more than education. The right system can create revenue streams, increase member engagement, and lighten the administrative load. With support from Web Courseworks, the American Medical Technologists were able to accomplish those goals and more. John Poeltler, Instructional Technologist at AMT, and Matt Harpold, Client Engagement Manager at Web Courseworks, are going to discuss the growing pains at AMT. The team used the CourseStage LMS to restructure their business model, create more CE opportunities, and implement a reliable revenue plan for the association.

How can data analytics help us?

The data we have in our systems is powerful. When it’s used creatively, that information can have benefits that extend beyond your association and your members. Data is helping the American Academy of Physical Medicine and Rehabilitation focus national attention on the needs of millions of individuals who are suffering from the long-term effects of COVID-19. Using the Association Analytics platform, Acumen, AAPM&R created a dashboard that enables users to see relevant data at the state, county, and national levels. Annette Moy, Senior Data Manager at AAMP&R, and Ginny Graves, Senior Product Owner at Association Analytics, will tell this timely story and explain their partnership, process, and insights.

Is digital transformation right for us? 

The digital transformation revolution is here to stay, and slow progress is not an option. Tirrah Switzer, director of product marketing at Community Brands will offer recommendations for accelerating strategies to meet members’ expectations and deliver value in this changing environment. Tirrah is a product marketing enthusiast who is passionate about keeping up to date with technology trends and understanding the challenges associations face.

What does digital transformation involve?

Digital audiences are always tuned in. The first question they ask is  “What’s in it for me?” In the past, members joined associations because it was an industry expectation. Today, user needs have evolved. Audiences expect to search and find information quickly. And they want immediate gratification for their involvement and their dollars. Beth Kampner, senior product owner and Jake Toohey, senior digital consultant at Adage Technologies will teach us the ABCs of Digital Transformation.

We’re looking for a new AMS. How do we find a partner who can deliver what we need?

Your AMS is critical to the success of most projects. Selecting a vendor is the first step to a great outcome. Jon Stensland, Director of Finance, IT, and CEO at the Minnesota Medical Association; Jay Daughtry, Director of Business Development at Intellidata, LLC; and Denny Lengkong, President, IntelliData, LLC will outline why the Minnesota Medical Association chose IntelliData and how that decision has turned into broader solutions for MMA.

What does the future hold for the association industry?

I can’t think of a time when I’ve had more questions about the future. Dean West, President of Association Laboratory, Inc. has been researching the impacts of the pandemic as well as new issues that are emerging on the horizon. Dean is going to share data compiled from three separate studies conducted via the Association Laboratory Research Alliance. The information paints a picture of how nearly 2,000 association executives view the future.

Our solutions professionals have the answers you need to go beyond the challenge and deliver engagement, enthusiasm, and revenue. Enjoy the best in hospitality at the American Society of Anesthesiologists. Network with the association colleagues you need to meet. Review the agenda and register today!  Whether you attend in person or virtually—We look forward to seeing you.

These three on-demand bonus video presentations will also be available to attendees.

Making the Switch—From In-Person to Virtual and Back Again with Benefits 

With Brent McConnell, Senior Director of Business Development, Blue Sky eLearn 

Online Education Delivers Rewards for IAPMO and its Members  

With Michelle Brien Vice President of Marketing and Product Strategy, WBT System and Barbara Herman Instructional Designer and LMS Administrator, International Association of Plumbing and Mechanical Officials (IAPMO) 

Leveraging Content to Drive Value 

With Garrett Grant, VP Client Services, Velir and Adam Smolyar, Chief Marketing and Technology Officer, Urban Land Institute 

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