Ever wondered how businesses like Apple inspire enthusiasm and loyalty by their employees, customer and stakeholders?
The more virtual our lives get, the more we hunger after something genuine. So what does that mean for associations? Those who have traditionally “signed up for membership” in their professional association to “belong” are now looking for more than a product, service or sense of belonging to a group. Today more than ever, there are many other ways to connect and product offerings for every industry. Additionally, associations now have competition with their industry vendors who are providing continuing education and are becoming thought leader.
The best associations today are those that are leading with principles of authentic leadership. They are creating environments that truly engage their stakeholders, employees and members in a way that creates passion for the organization and their mission.
If associations want to survive, it is important that they think about the member experience. An experience that is more honest and transparent …more authentic.