I have been criticized by some in the past about voicing concerns over associations not serving the members yet it is something that really needs to be evaluated by association board of directors. Today it is easier than ever to gather a group via social media, get your message out, provide education and events. We see this everywhere. Many organizations say LinkedIn is the Uber for associations but that is very short sighted.
Here is a case study of what can happen to your organization. A friend sent this to me today and it is a must read!
“Rationale for leaving AOA”
This previous AOA member also has a petition of more than 800 AOA members that will be presented to their House of Delegates. Pretty significant!
He has created a membership group, website for online collaboration, meeting and more.
Customer/member engagement is more important than every. And providing outstanding service and programming is even more critical. People will eventually look at how much they are paying in dues and consider the value.
What is your organization doing?